Most people who know even a little bit about blogging know about Google Adsense, but most do not know about a company called Ezoic. They are A Google Certified Publishing Partner. What that means is Google has reviewed the company for competency, technology and ethics. A Google Partner can manage your Adsense account for you. They do lots of other things, too.
Ezoic Uses Other Ad Networks
In addition to Google, Ezoic uses multiple other ad networks. This lets you serve more ads on your site, thus making you more money. You’re only allowed three Adsense ads per page anyway, so if you’re monetizing a blog with ads, more is better. Not only do they monetize, they optimize too.
When you sign up for Ezoic, you basically agree to let them arrange the layout on your site. They test different formats to see which layout creates the most revenue. You decide how “aggressive” ad placements should be, too. If you want a better reader experience or you want to maximize revenue, let them know in the “settings” area. Nothing changes in your blog’s dashboard or anywhere else. It’s seamless integration.
Optimize for Mobile and Tablet Too
Another cool feature is they optimize for mobile and tablets. Ever go to a website on you laptop and it looks fine but when you view the same site on an iPad or phone, it’s a jumbled mess? Ezoic fixes that. They’ll make your blog look good on your phone, tablet or desk top. You can toggle these on and off too. On my Shark Tank Blog, I’ve been using them for a little over eight years.
Count That Money!
When I first switched to Ezoic, my ad revenue quadrupled – and I only had the mobile and tablet options enabled. Since then, I usually get bigger monthly checks from them than I do from Google. They pay out the previous month’s earnings at the end of the current month, just like Google.
If all this sounds complicated, it really isn’t. They have free tutorials and great, responsive support. I would never recommend something I don’t use myself. So if you have a blog, go check these guys out.
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